Coke Turns Plastic Bottles into Clothing Line

The genius minds at Coke have come up with a new way to recycle plastic bottles: turn them into clothes!

This week Coca-Cola will launch its "Drink 2 Wear" apparel line at Wal-Mart. T-shirts that read "Make your plastic fantastic" and "Rehash your trash" will appear at nearly 400 stores as well as at Walmart.com. The shirts are retailing for about $7.50.

Stuart Kronauge, vp-marketing at Coca-Cola North America, said in a statement:

These fun T-shirts merge trend with consciousness, reminding shoppers that small steps like recycling a few bottles can go a long way towards helping preserve our environment. If the 200 million Wal-Mart shoppers in the U.S. purchase these shirts, they will help us reuse and divert more than 700 million bottles from the waste stream.

Cellphone-controlled Jukeboxes

Touch Tunes and LocaModa are linking up 30,000 jukeboxes that can be controlled via cellphone. Not only does this mean that you will no longer have to ask the bartender for change, but pretty soon you won't even have to get up and walk over to the jukebox to change the music! Also, the jukeboxes will be linked to media servers and will have the ability to export data into social networks such as Facebook, Myspace and Twitter.

Redefining Hollywood Movies

What if there were no birds in Alfred Hitchcock’s The Birds? Martijn Hendricks has been removing the birds from every frame of the Hitchcock masterpiece as part of an art project called Give Us Today Our Daily Terror. Check out these video samples: Boat, Party, School.

What if Star Wars was a one-man play? Charles Ross has gotten a lot of attention lately for his one-man Star Wars shows, where he renacts the entire saga solo on stage. He also does Lord of the Rings.

Eco-Luxury Hotel Rooms by Lexus

As part of Lexus' Hybrid Living initiative, the brand has created a luxurious, eco-friendly hotel room at the Fairmont San Francisco dubbed the Lexus Hybrid Living Suite. The room was designed by L.A.-based interior designer Kelly LaPlante, who specializes in organic interiors.

The centerpiece of the living room, a custom coffee table that LaPlante designed using leather reclaimed from Lexus prototypes, is probably the cleverest interpretation of the theme. There's also the classic elegance of the LaPlante-designed sofas and pillows by the Q Collection that feature non-toxic wood, finishes, adhesives and fabrics. From the wool rugs dyed with vegetable dyes to organic Coyuchi bedding, every square inch of the suite has been reinvented with an eco-consciouness. Last but not least, the Hybrid Living Suite's Nandina robe, made from 75% bamboo and 25% cotton, is simply the silkiest, most sumptuous item of the suite, perfectly embodying the eco-values and luxuriousness that is largely the point.

To top off the experience, a stay in the eco-suite ($869 nightly) comes with complimentary use of a Lexus LS 600h L, the new V8 hybrid. The second such suite, also designed by LaPlante, is due to open later this spring at the Fairmont's D.C. location.

Go Analog, Baby!

(You're so post-modern.) That's right, contrary to its appearance the Meccanico dG has no digital components whatsoever. The numerical display beneath the traditional analog clock is driven by the intricate interplay of 651 strictly mechanical components. The numbers are formed by the motion of 23 cams, which are connected to gears and a synchronization system. Don't believe it? Check out the watch's back which features a transparent dial plate, affording close scrutiny of the timepiece's inner workings. Billed as the world's most complicated watch, its creation marks the 50th birthday of the Geneva-based company De Grisogono.

Nike's Being True - 22 Years of American Youth

Nike’s Being True opened April 3rd at Los Angeles’ 144 LAB. To simply say it was a success would be an understatement. Hundreds of youthful smog-city denizens packed into the small space to have a peak at what Being True is all about: an exhibition presented by Nike which plays off the notion of being true, bringing together 22 photographers who’ve used their cameras to capture a moment in time when a subject, completely devoid of pretense, expressed him or herself honestly and truly. 
The exhibit features some truly awesome photography from the likes of Tim Barber, Angela Boatwright, Kenneth Cappello, Poppy De Villeneuve, Cheryl Dunn, Naomi Harris, Alex Hoerner, Drew Jarrett, Alain Levitt, Jeaneen Lund, Ari Marcopoulos, Dan Murphy, Jason Nocito, Patrick O’Dell, Mike Piscitelli, David Ransone, Terry Richardson, Jamel Shabazz, David Perez (Shadi), Brent Stewart, Ray Potes, and Tobin Yelland.

Rock the Sock

When you’re stuck having to wear a suit to work every day, suit linings, ties, and socks become your only means of personal expression (and rebellion!) against corporate oppression. Millenials, who are now edging their way into full-time careers, are fighting to maintain their personal style and identity even as their life changes from “study hard, party harder” to “work more, party less.” The Sexy Bastard line by Andrew Buckler helps them do just that. By updating the classic argyle sock with a modern color palette and the Sexy Bastard intarsia band, these will allow many-a-hipster to strut around the office in comfort and style this spring.

RELATED TOPIC: Deftones frontman Chino Moreno is known for wearing striped, knee-high skate socks so much so that he’s made the look fairly popular amongst the punk-rock-skater community. After constantly being asked by fans where they could buy a pair he created his own brand, Chino Sox. Each pair is inscribed with his name on the inside, to allow those who wish to rock the sock the ability to look truly authentic.

Color Changing Roads

France's Eurovia is developing a thermosensitive road varnish that changes color to indicate freezing and dangerous conditions. Kinda like those winter gloves and sweatshirts we all had as kids, a colored pattern or message would appear when it gets really cold, and vanishes once it warms back up. The idea is to warn motorists of dangerous conditions while avoiding the environmentally wasteful practice of dumping tons of salt onto the roads.